Mental Models to Surpass While Investing in ESG

  • Sustainability efforts and environmental impact
  • Impact on everything related to society, including LGBTQIA+ equality, racial diversity, and inclusivity at senior levels, livable wages, effect on vulnerable communities
  • Standard of governance, from diversity in leadership to strength of relationships and trust with stakeholders
  • Understanding which few rating indices are most important without chasing every single one of them
  • Speaking to stakeholders directly to see where there’s potential value and directing ESG investing accordingly
  • Ensuring the organization is agile enough to weather economic crises and come out robust and sustainable on the other side



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Bas Fransen, CEO EcoMatcher

Bas Fransen, CEO EcoMatcher


EcoMatcher connects companies, communities, and consumers through trustworthy and transparent tree-planting.